Christopher McCandless vs Jon Krakauer - Free Essay Example

Sample details Pages: 3 Words: 861 Downloads: 6 Date added: 2019/04/05 Category Literature Essay Level High school Tags: Into The Wild Essay Did you like this example? McCandless vs Krakauer: their parallels and different endings Initially assigned to write an article about Christopher McCandless, Jon Krakauer, an illustrious outdoor writer felt deeply fascinated and sympathized towards this young strange man whom he shared quite a few common traits. Krakauer defends McCandless so emphatically as a result of his wanderlust soul, a complicated relationship with his father and near-death experiences. One can easily identify the similarities between Krakauer and McCandless in Into the Wild (1996), they both carried perilous voyagers into the cold and harsh land of Alaska in their 20s with a love for outdoor and nature. They also shared complicated relationships with their fathers. Chapter 14 and 15 of Into the wild were dedicated to Jon Krakauer own life story (1996). It could be the ingenuity of Krakauer to signify how every decision of his and Christopher McCandless mattered in life or death. The youthful rage towards their fathers was one of the main forces that drove them to the wild. Krakauer was tired of his fathers expectations, trapped and suffocated by his father vision. I had a knack for living up to the old mans worst expectations he confessed (Krakauer, 1996, p158). Exhausted to live his life the way his father wanted Life, as he saw it, was a contest. He was ambitious in the extreme, and like Walt McCandless. (Krakauer, 1996, p159), Krakauer decided that he would not turn into the replicate version of his father and rebelled. For Christopher McCandless, his fury was fueled by discovering his father hidden past. His whole childhood as he knew was a lie. Walt McCandless had a two families lifestyle. Chris felt betrayed as he unveiled this scandalous truth. The quote of Thoreau in his book Walden Rather than love, than money, than fame, give me the truth indicated Christophers fury towards his parents. (1854) In 2014, the final piece of the puzzle named Christopher McCandless was revealed by his sister Carine. In her biography The Wild Truth, Chriss little sister Carine revealed that her brother and she were the victims of domestic violence and mental abuse by their father (2014). McCandless and Krakauer were furious and perhaps even tired, so they ran away, left behind all of the disappointments, the complicated, and the ugliness of the conventional life to give in to the wild. It was in the wilderness of Alaska, the unconcealed roughness of the w ild that Chris and Jon found peace. It is only when they stood between the vastness of nature to feel how small they are, how insignificant their problems were. Amazed and captivated by the rawness of nature, Chris believed he had found his purposed, and so was Jon Krakeur. Don’t waste time! Our writers will create an original "Christopher McCandless vs Jon Krakauer" essay for you Create order Their ends were contrasted because Chris had always been an extremist. He had extremely high expectations for himself since he was small. He pushed himself hard and did not stop for anything or anyone until he gets what he wanted. This extreme trait, which half of the world considered maniac and ignorant while the other half looked upon as courageous and determined, eventually drove him to his end. McCandless and Krakauer were chasing the purposes of life by rejecting the convention values of civilization like material objects and human connections. Nevertheless, Jon still longed for connections, he realized that his belief was a compulsive one and this lifestyle was not sustainable, so he returned to civilization. Up until chapter 15 of Into the Wild, we did not know whether the idealistic Chris McCandless had changed his mind about the purpose of his life. Krakauers adventure to Alaska gave him a near-death experience, this was one of the main reasons why he sympathized with McCandless. Stuck in the Devil Thump, the author experienced nervousness and panic as his supplies ran out and the weather was not in his favor. But it was the decision to continue climbing the Devil Thump alone that got him closer to the threat of death than ever. Krakauer defends McCandless so earnestly because he had been there. In fact, he believed the only difference between them was that he got away and Chris did not. The way he presented Chris stories through his objects, his books, the postcards, the people he met, in the hope of explaining why Chris would opt for such a careless and fearless life was extremely meticulous. Jon Krakauer narrative was one of kind, the story started by the end of Chris life. By opening the file of Christopher McCandless journey to the barren and harsh Alaska with his death, the death of such a strange young man who contempt the materialistic life and rules of temporary civilization. Tracing through all the paths and people that Chris had passed, Jon Krakauer took readers through the memorable and fascinating adventure of Christopher J. McCandless and his complicated mind. To put it in a nutshell, the way Jon Krakauer dedicated two chapters in his book to describe his own experience was an ultimate persuasion to readers and sympathy towards the fearless and wild-hearted Christopher J. McCandless. WORK CITED McCandless, C (2014). The Wild Truth. unknown: Harper Collins Publishers. Krakauer, J (1996). Into the Wild. New York, United States: Anchor Books. Thoreau, H. (1854). Walden; or, Life in the Woods.

The Economic And Political Challenges Of The 60s And 70

The economic and political challenges of the 60’s and 70’s have left a huge influence on the policies and actions of politicians today. From stagflation to the Vietnam War many politicians use these past issues to justify their decisions of today. One of the most influential economists who emerged in the sixties was Milton Friedman, who fought against the establishment’s Keynesian view and many of the policies of FDR. He won a Nobel Prize in 1976 for his work on monetary policy with specific beliefs in controlling the federal debt, keeping inflation low, and maximizing the benefits of the economy through a lassiez-faire market. His publications influenced many of Regan’s policies of deregulation and tax cuts and most of the economic policies of the modern Republican Party. One of the issues today that has been influenced from the 60’s and 70’s is the estate tax, which is a tax that is imposed on inheritances left by wealthy estate owners. It has been fought over for the past 15 years with one party wanting to raise it and the other wanting to abolish it completely. The economic policies and ideas of the sixties and Milton Friedman fuels a lot of the arguments on the issue of the estate tax. Milton Friedman was born in 1912 to Jewish immigrants. He earned his bachelors in mathematics at Rutgers in 1932 although after the great depression and the economic instability of the thirties he focused his masters on studying economics. (Encyclopedia of Economics) He became aShow MoreRelatedThe Long Run Economic Growth Of Society1526 Words   |  7 Pageslong run economic growth of societies is significantly related on their vulnerability and resilience to energy shocks. [1] An energy shock or in other words an energy crisis is an event that occurs when the price of energy resources is sharply increased affecting the supply of major consuming sectors such as the national energy grids and transportation. 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The Effect Of Ph Solution Of Feed Phase On The Removal...

Figure. 7. Effect of pH solution of feed phase on the removal efficiency of citric acid Transport conditions: Feed phase: citric acid 10-2 M, pH 2-12. Stripping phase: deionized water, pH=6.8. Membrane: 12.60 cm2 of surface area, Calix[4]resorcinarene (0.15 g/g mixture of polymers), 0.03 ml 2-NPOE/g mixture of polymers. Values obtained after 5 days of experimentation. 3.8 Stability of PIMs In this study, one PIM was reused, whereas the feed and strip phases were replaced after one cycle with fresh ones in 5 experiments and each experiment lasted from 4 days. As observed in Fig. 8. The initial flux of PIM shows a gradual decrease with increasing of cycle’s reuse, which may be caused by the loss of carrier from membrane [37].†¦show more content†¦Conclusion In this study, a polymer inclusion membrane was prepared and succevally applied for the removal of citric acid from synthetic wastewater. The mixture of CTA and CA was found to be the optimum base polymer for quantitative transport of citric acid. Moreover, the nature of carrier especially alkyl chain length, stirring rate, and pH of feed phase are also important factors affecting the increased rate of citric acid transport. Hence, from results obtained it can be seen that the investigated calix[4]resorcinarene are effective extractants for citric acid and that their extraction abilities depend on the alkyl chain length of the substituent in the macrocycle. Choosing the appropriate length of alkyl chain, very selective system can be designed. The excellent efficiency for the citric acid transport by the proposed PIM system reveals its potential application for the selective removal, concentration and purification of citric acid from different media. References [1] K.L. Kalra, H.S. Grewal, Fungal production of citric acid, Biotechnol. Adv., 13 (2) (1995) 209–234. [2] M. Pazouki, P.A. Felse, J. Sinha, T. Panda, Comparative studies on citric acid production by Aspergillus niger and Candida lipolytica using molasses and glucose, Bioprocess Eng., 22 (2000) 353–361. [3] A.A. Ghoreyshi, F.A. Farhadpour, M. Soltanieh, M. Abdelghani, Transport of small polar molecules across nonporousShow MoreRelatedCell Biology Final Essay30093 Words   |  121 PagesStanley Millers experiment that applied electric sparks to a reducing atmosphere of methane, ammonia, water, and hydrogen showed that under these conditions, A) nucleotides can form. -B) amino acids can form. C) amino acids can polymerize into polypeptides. D) nucleotides can polymerize into nucleic acids. 7. Organisms that evolved the ability to use H2O as a donor of electrons and hydrogen for the photosynthesis conversion of CO2 to organic compounds radically changed Earth by producing Read MoreSexually Transmitted Diseases35655 Words   |  143 Pages 148-150 Onion and cheek cells 150-151 Ecological study 154 Seed structure and germination 155-157 Reproduction in plants 158-165 Sexually transmitted diseases 166-176 Birth Control and contraceptives 177-185 Effects on population growth 186-187 Drug and drug abuse 188-191 Man’s impact on the environment 192-199 Reproduction in man 200-201 References 202 Introduction Many people live their lives without having a clue about certain

The Effects Of Carbon Emissions On The Environment And The...

Into the Future This issue of making sure life paths don’t negatively affect the environment is prevalent in everyone s life. The problem is in front of our eyes, but we aren t making changes to solve it. Carbon emissions is destroying our environment every single day. Most individuals wouldn’t think twice about their actions because the negative effects don t interfere with their present life. Our world is slowly deteriorating because of all the non-environmentally friendly actions we do, such as driving inefficient cars, buy goods produced from unregulated factories, and so on. Carbon emissions negatively impact the environment and the health of humans. It causes the global temperature to rise which creates severe weather events, like heat waves or forest fires. Increase in temperature affects many wildlife species, putting them in great amounts of stress potentially causing extinction. There will be a potential increase of respiratory and cardiovascular problems in humans as well. I want to do my part to prevent this problem from further happening. There are necessary steps for me to take before I can make sure that my idea be possible. I would like to become an architect in the future, and there are numerous issues that I will encounter trying to limit the amount of environmental damage caused by my actions. I have certain choices that I can make to ensure that this doesn’t happen. As an architect. I will bring ideas to capture peoples attention. Houses andShow MoreRelatedThe Effect Everyones Carbon Footprint Is Having On The1344 Words   |  6 PagesThe effect everyones carbon footprint is having on the environment Carbon footprint is the measure of the amount of plant resources you use. The more your carbon footprint goes up, the more effect it has on the environment. Everyday people are doing actives that are producing greenhouse gas emissions. 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HRM Challenges at Wimbledon

Questions: 1. Define and discuss staffing requirements.2. Analysis and proposal strategies for good HR practice. Answers: Introduction Wimbledon tennis championship, which started in the year 1877,is one of the four grand slams in the world of tennis and is held by All England lawn tennis club (AELTC). England hosts the event every year where the grand slam is divided into 5 main events- mens singles, womens singles, mens doubles, womens doubles and mixed doubles. The singles prize money for the event increases every year by an average of 7 % with 2015s prize money being around 1900000 pounds (Germain, 2015). The venue along with the hospitality needs is prepared in advance in an event of such a large scale where the key to a streamlined event is human resources at the core of the event. With the main event witnessing ever increasing audience and security parameters rising exponentially, Human resource management assumes a central position in an event such as Wimbledon. Spanned over two weeks, human resource productivity, staffing as well as sources of recruitment are some of the challenges that a HRM is struck with. 1. Staffing requirements at Wimbledon Wimbledon, which has a seating capacity of 15000 in the centre court, needs a well-rounded staff to handle the event. The staffing of the event is mainly cornered around the security staff, technical staff, customer information agents, caterers, special requirement assistants, servers and other miscellaneous staff (Apostolescu, Antony Srinivasan, 2015). To effectively manage the crowd as well as the event in general, the various staffs at the Wimbledon are divided into specific functions such as security, hospitality, technical team, food service and other assistance teams depending on the requirement. Security is further bifurcated into various levels depending upon the importance of individuals that the security is securing. VIPs and players need high-levelsecurity whereas the crowd can be managed effectively using ordinary security standards. The food management teams are divided into the catering services meant for crowd visiting Wimbledon courts, catering service for high profil e visitors and food service for the players. The technical teams are required to manage the event broadcasting, event handling, lighting as well as other technical needs of the Wimbledon. In addition to these,ground-handling teams are also required in the event where the chief role is to prepare, maintain as well as repair the courts in case of any damage to the court. It is very important for the ground team to maintain the standards of the courts as well as seating of the court as Wimbledon is a high stake event. Staff is also required for management of the parking facility and ensuring safe entry as well as exit of the spectators in the court. Medical facility also assumes paramount importance inn Wimbledon where the key role involves ensuring medical safety of the individuals present in the court as well as off the court (Jones, 2014). In case of any emergency, medical staff should reach the location as soon as possible so as to avoid any critical situation in the event. Hospita lity team also plays an instrumental part in the smooth function of the event as safe and comfortable stay of the players, associated staff as well as guests in the event is important for the overall success of the game. High standards are maintained in the hospitality function at Wimbledon, as it is one of the most prestigious events in sports. HRM challenges in Wimbledon Challenges related to recruitment pose a bottleneck in the harmonious functioning of the event. Issues such as where to recruit, whether to hire or outsource and how to extract productivity out of the employee constantly baffle management team of Wimbledon (Gallagher, 2013). Recruitment The task of recruitment in the event is based on three criterion- cost of hiring, efficacy of hired employee vs. outsourcing and importance of the function in context (Letens, 2013). If the function in context in Wimbledon is of high priority such as hospitality and security, the usual option is to go for hiring of the employees as such a function can make or break an event such as Wimbledon. Technical teams are usually outsourced to technical agencies which are at a better position to handle the event rather than hiring the employee, developingthe technical competency, cost of equipment as well as testing the expertise of the employees in the event itself (Larson, Getz Pastras, 2015). It is of huge risk if the employees are not competent enough therefore to mitigate the risk, the function is outsourced. The ground teams are hired in Wimbledon as the maintenance and preparation of the courts is a continuous function. The pool available at Wimbledon for prospective hiring is quite lar ge making it difficult to skin out the desired employee base/ outsourcing agency. Retention of employees The HRM professionals of the event constantly face the issue of retention of the talent at Wimbledon as the employees being high performing are under the threat of getting poached. Retention of employees is a fine balance between the Wimbledon culture, employee satisfaction and incentive structure at the event (Corbridge, 2010). Lack of experienced professionals, short availability and high switching costs makes retention of employees a big challenge for management. Productivity For the efficient functioning of the event, the workforce working at all levels at Wimbledon needs to be productive in their own standards while making it important that they do not get burnt out. Poor working ethics, obsolete practices as well as inability to cope up with the fast pace of the event can significantly lower the standards of the event (Pedersen Thibault, 2014).This can result in both monetary as well as long term reputation loss for the HRM of the event. Health, safety and security Maintenance of healthy working environment in an event where the average daily footfall crosses 40000 becomes challenging for the HRM professionals. In addition to the health of the individuals, such events are constantly under the threat of attacks from various terrorist groups making is hard for the management to ensure safety (Masterman, 2014). To ensure safety at such a large scale from such international threats is a challenging task for the HRM as a better equipped security force is both hard to secure and financially taxing. Diversity Healthy diversity at the event adds to the ambiance at the venue which in itself is a challenge as merit along with diversified backgrounds is a hard combination to get. Therefore to choose diversity at workplace, HRs sometimes have to tradeoff between merit and sex ratio or in some cases have to take longer durations and larger ample size for selection. The recruitment needs to be holistic in its approach whereas it should not compromise on merit at any instance of the procedure and should focus on varied sources of recruitment. (Chester, 2015). 2. Strategies for HRM professionals at Wimbledon A strategic approach to the event keeping in mind the best possible outcomes as well as worst possible outcomes of any situation is the key to a successful event of such scale and magnitude as Wimbledon. Strategies to tackle recruitment/staffing related challenges It has been observed over the past editions of Wimbledon that the recruitment has been initiated long before the event where the hiring along with overbooking of staff in situations of emergency or traffic overload is done. To keep a buffer of staff in all functions with focus on security and general management is an advisable practice for the event management team at Wimbledon as any fluctuation in the traffic can jam the functioning of the teams (Chan, 2003). The sources of hiring for Wimbledon have always been sports agencies, which have prior experience with Wimbledon or any other grand slam. Other prominent sources of the workforce for Wimbledon are the event management institutes around the globe that train individuals to effectively conduct events at all scales. The payroll assumes a significant spot in the motivation list of any individual and with the Wimbledon being the most prestigious event in tennis; high payrolls should be there to attract talent from across the world t o England. The contracts with the employees are made very dynamic and fluid so as to allow flexibility in the work and attract as much talent as possible. As a rule of thumb, 40% more than the hired staff should be overbooked on contractual basis to allow a cushion in case of any emergency or significant rise in the traffic (Thomson, SchlenkerSchulenkorf, 2013). Since the human resource play an instrumental part in the success of Wimbledon, proper training session should be carried on before the actual event with emphasis on the failure scenarios that may arise in the actual event. The option of outsourcing should also be looked at positively by the management team of Wimbledon as the option can significantly reduce costs, introduce expertise in the system, reduce liabilities of the management team and ensure smooth operations during the event. It is advisable to go for outsourcing in function such as food catering, vendor management, technical tem and other accessory function, as outsourcing is both a cost effective and less taxing option for the HRM professionals (Nissen, 2007). The issue of team management is allocated to the external party in outsourcing while still being objective. A huge risk associated with outsourcing arises in case of non-compliance with the quality standards of the event, which can result in huge losses both financially and operationally. Strategies to tackle productivity related challenges The issue of productivity that is faced by event management teams can be handled efficiently by using strategies such as mock drills, team building and free communication. Most of the times in events such as Wimbledon, employees feel burdened with a singular line of orders originating from the top right to the bottom. In such a situations, employees need communication channels with the management where they can effectively project their thoughts, suggestions and feelings about the job (Jay, 2013). In functions that require huge co-ordination such as security and hospitality, team-building exercises can significantly lower the risks of breakdown and can also motivate them to produce more than anticipated (McEvoy, 2012). Setting of clear guidelines can also work in favor of the HRM professionals as in sports events; an unclear line of commands can trigger dissatisfaction among employees. Employee engagement is also necessary to increase the productivity as with certain level of engagem ent, the objectives can be attained faster and efficiently. Wimbledon is seen as the biggest event of the year for the employees and can be effectively projected as a showcase of talent and prestige rather than a sports event. A strong incentive structure at place can motivate the employees to achieve their goals and carry on the event in the best possible manner. Strategies to tackle health/workplace related challenges Maintenance of accurate records, deployment of medical facilities in the Wimbledon courts and following of proper safety legislation can lower the health issues that may arise in any sports event. Courses aimed at personal safety should be held before Wimbledon, which should be aimed at set protocols that an employee is supposed to follow to ensure healthy work environments (Harveston, 2002). In events such as Wimbledon, any small mistake can trigger huge health problems, which can fail the event entirely. By following the previously set ground rules in the event, health can both be ensured and promoted. The diversity of the workforce, which is necessary to maintain harmony in the system, can be ensured by proper documentation of the diversity data at the time of recruitment. Recording of any form of discrimination in the system with proper corrective measures should be done at all levels in the event. Conclusion In conclusion it can be said that the challenges associated with Wimbledon in terms of staffing, recruitment and HRM can be managed with a strategic approach. To arrive at a structural approach to tackle problems, the HRM professional first need to identify the issues that can arise in the event of such scale which in this case are retention of employees, productivity issues, health and security. Next, the management of the Wimbledon needs to allocate the challenges to the party who is in the best position to handle them in the shortest possible time. Security, technical support and catering are some function that can be outsourced along with the responsibilities and risks associated. Finally, the management of Wimbledon should keep a buffer for any possible rise in the level of risk at the event such as in case of employee recruitment, the management should keep a 40% overbooking buffer under its belt for emergency situations. (Sorokina, 2015). The key to a successful Wimbledon event lies in the harmony between all the functions operating in the background as well as foreground, a clear line of actions, motivated and competent workforce and an objective at all levels that adds value to the Wimbledon in general. References Apostolescu, P., Antony, J. M., Srinivasan, P. (2015).U.S. Patent No. 9,111,092. Washington, DC: U.S. Patent and Trademark Office. Buller, P. F. McEvoy, G.. (2012). Strategy, human resource management and performance: Sharpening line of sight.Human Resource Management Review.22 (1), 43-56. Bhagat, R.S., Kedia, B.L., Harveston, P.D. and Triandis, H.C. (2002), Cultural variations in the cross-border transfer of organizational knowledge: an integrative framework, Academy of Management Review, Vol. 27 No. 2, pp. 204-21. Gallagher, K. (2013)Skills Development for Business and Management Students: Study and Employability.UK: Oxford University. Germain, M. and McGuire, D. (2015) The Role Of Swift Trust inVirtualTeams and Implications forHumanResourceDevelopment.,Advances in DevelopingHumanResources, 16(3). Jay, J. (2013). Navigating paradox as a mechanism of change and innovation in hybrid organizations.Academy of Management Journal,56(1), 137-159. Ford, D.P. and Chan, Y.E. (2003), Knowledge sharing in a multi-cultural setting: a case study, Knowledge Management Research and Practice, Vol. 1 No. 1, pp. 11-27. Farris, J. A., Van Aken,, E. M. and Letens, G. 2013. Organizational Performance Measurement.Handbook of Measurement in Science and Engineering. III:30:911944. Nissen, M.E.(2007), Knowledge management and global cultures: elucidation through an institutional knowledge-flow perspective, Knowledge and Process Management, Vol. 14 No. 3, pp. 211-25. Pilbeam, S. and Corbridge, M. (2010)People resourcing and talent planning: HRM in practice. 4th ed. London: Prentice Hall International. Jones, M. (2014).Sustainable event management: A practical guide. Routledge. Larson, M., Getz, D., Pastras, P. (2015). The Legitimacy of Festivals and Their Stakeholders: Concepts and Propositions.Event Management,19(2), 159-174. Masterman, G. (2014).Strategic sports event management.Routledge. Pedersen, P. M., Thibault, L. (Eds.). (2014).Contemporary Sport Management, 5E. Human Kinetics. Sorokina, N. (2015). Sustainable event management: A practical guide.Tourism Management, (47), 77-78. Thomson, A., Schlenker, K., Schulenkorf, N. (2013). Conceptualizing sport event legacy.Event Management,17(2), 111-122. Taran, Y., Chester Goduscheit, R., Boer, H. (2015). Managing business model innovation risks-lessons for theory and practice. In16th International CINet Conference on Pursuing Innovation Leadership(pp. 919-929).

Clearblue Pregnancy Test-Free-Samples-Free-Samples for Student

Questions: 1.Provide an outline of the consumer decision process for the pregnancy test consumer. Discuss why this process is important for Clearblue marketers to complete. Finally, share your recommendations for Clearblue at each stage of the consumer decision process? 2.Pregnancy tests are an inelastic price category. Discuss how the inelastic nature of priced demand impacts the pricing strategy and tactics for Clearblue pregnancy tests. 3.Pharmacies are an important distribution channel for Clearblue. (a) What type of channel power do pharmacy retailers have over Clearblue? (b) What are the implications of this when dealing with channel conflicts? (c) Provide at least two strategies for managing channel conflict. 4.Clearblue is a global brand. Define and outline why Clearblue should consider the ten commandments of global marketing when adapting in-store education materials from other global markets to Australian retail stores. Answers: 1.A consumer goes through several stages before purchasing a pregnancy test kit. Steps 1 In this step the need of purchasing a pregnancy kit takes place. This need occurs when the women has certain expectations and doubts as to whether they will be conceiving or not. Whenever such a need arises, it should be the aim of the organization to see to it that the first name that comes into mind when they think of pregnancy test is Clearblue`s . For this it needs to indulge in proper advertising. Step 2 Whenever a customer feels that she needs to use a test, she conducts a research to find the best alternative. The company should compare its products from that of its competitors and see to it that the company is the best among all. Its quality and pricing must be the selling point. Advertisements help. Step 3 In this step the company shall evaluate the concept of pricing, quality and recommendation from pharmacy owners. Hence, t is advised for Clearblue that the products are priced accordingly and that the pharmaceutical owners are well aware of the product advantages. Only then will be able to recommend to the customers. Step 4 In this step the company needs to come up with added advantage as this is a stage of purchase. Step 5 Clearblue can engage in a purchase evaluation and analyze the satisfaction of the consumers. The analysis of the customer purchase by Clearblue and closing the process is important for future services. The company can learn where the loopholes re and improve in future 2.Price elasticity helps in measurement of the sensitivity of the quantity with respect to the price of the given product. It is generally observed that the price falls leads to an increased demand as the customers want to take advantage of the lower price. Hence, Clearblue`s pregnancy test has an inelastic demand in the sense the quantity purchased has no effect on the price of the product. This means that greater quantity is demanded the price of the product remains the same. This helps the firm to avoid price wars. Taking advantage of the inelastic pricing system the production and distribution costs need to be considered. The price should be such that these costs are covered by the firm easily, Secondly to price accordingly, Clearblue needs to see that the price of the competitor are observed as the marked price cannot be more than that Proper comparisons must be made on the e-commerce website. Therefore, it is recommended that sensitivity is reflected to the various factors affecting the pricing of the product. The company can consider the listed factors and price its product: Costs of distribution Costs of advertising Competitors price One of the advantages of inelastic price is that the company is able to incur larger profits as its demand is stable and the company can charge after covering all its cost and leaving a sufficient profit margin. 3.A distribution channel can be defined as a source or a medium for the manufacturer to circulate the products in the market. Clearblue is a global leader in the pregnancy test category Therefore; pharmacies form one of the most important distribution channel; for Clearblue. As pharmacies are one of the most critical distributors for Clearblue the company enjoys a relatively strong position in the given relationship. This is because there are not many options available with the test brand were it can showcase its product and therefore the pharmacies are aware of the given fact and enjoy a high position in the setting whereby they tend to dominate the prices and stock levels. Hence, while dealing with channel conflicts, Clearblue needs to take things slowly. As pharmacies are the most critical channel for the business, the company cannot afford to lose out on this and needs to be reasonable and systematic in its conflicts. If the company had enjoyed a greater power than that then it could dominate and rule in the negotiation technique. Recommendations of strategies for managing channel conflicts: Accommodating: As the pharmaceutical is in a position whereby it has great power in the given distribution channel. Clearblue needs to be extremely accommodating in the negotiation process. Compromising- As the pharmacies have a better position, Clearblue needs to be extremely compromising with them. However, the company should keep its own stand also. 4.Clearblue has the aim of opening its stores worldwide and becoming a household name. However, the society and culture of every business is quite different from that of the other countries and therefore a global brand should keep in mind the 10 marketing commandments before designing the materials for the stores. It is important to keep these commandments in mind because: It guides the company to research upon the global branding place. Only when a company is successfully able o research, then it can take advantage and make space for itself. The kind of culture Australians have should be researched and kept in mind. The commandments help the company to create a good infrastructure. This means that the company needs to build in a resourceful system whereby it shall have everything which is important and a proper space to accommodate the brochures and materials Global commandments also teach to make effective use of integrated marketing communication system. Using an effective marketing communication system shall help the company to make proper promotion material for the tests. The global marketing commandments also help the firm to create global equity and spread their name afar. Hence, it is extremely useful to keep these rules in mind before making material or the pregnancy test thereafter keeping in mind the Australian crowd. Three commandments and their application for Clearblue: Not taking short cuts- The Company needs to realize that it needs to prepare a new and customized set of materials for the company for which it should not be taking any shortcuts. Employing IMC- While designing and promoting the product, it can implement an integrated marketing communications tool to see to it that the company enjoys success in its activities. Creating Functional Guides- Since the company has started its operations in Australia a few years back it should follow the functional guised of ho a business should survive in Australia. Through readings and other methods it should also form its own functional guides for designing materials or the stores mapping.